National Foster Care Network

Building Teams That Care

  Assessing Recruitment Material & Methods

Jacob R. Sprouse, Jr.


A major and on-going challenge to your recruitment programming is assessing the effectiveness of your various methods and materials; the proverbial most bang for your buck is often a delicate balancing act. You may demonstrate that A is producing results at $$ cost while B looks good but has yet to produce any results -- what is difficult to calculate in your formula is the implementation lag - the time delay - between A and B . . .

To aid in tracking the cost both in terms of dollar resources and in staff and talent resources I offer a simple worksheet (a sample and a blank sheet for your use). Make copies and detail each of your current and prospective methods and materials; revisit the evaluation frequently. Use the information in staffing your efforts and managing your resources.

Some suggestions for your evaluation include:

Methods

Broadcast Media

  • Radio
  • Network TV
  • Local TV
  • Cable TV

Print Media

  • Daily Newspapers;
  • Weekly Newspapers;
  • Neighborhood papers;
  • Free, advertiser supported papers;
  • Community magazines;
  • Ethnic or religious publications;
  • Local Company newsletters;
  • Union Bulletins;
  • Church, organization, special interest group newsletters or bulletins.

Print Media Tools

  • Media Kits
  • Press Releases
  • Fact Sheets
  • Feature Articles
  • Op-ed articles
  • Announcements
  • Letters to the Editor
  • Columns
  • Press Conferences
  • Photographs
  • Advertising
  • Display Ads


(c) 2017, Jacob R. Sprouse, Jr.

Link: Sample Worksheets.pdf

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American Foster Care Resources, Inc.