| |
Assessing Recruitment Material & Methods
Jacob R. Sprouse, Jr.
A major and on-going challenge to your recruitment programming is assessing the effectiveness of your various methods and materials; the proverbial most bang for your buck is often a delicate balancing act. You may demonstrate that A is producing results at $$ cost while B looks good but has yet to produce any results -- what is difficult to calculate in your formula is the implementation lag - the time delay - between A and B . . .
To aid in tracking the cost both in terms of dollar resources and in staff and talent resources I offer a simple worksheet (a sample and a blank sheet for your use). Make copies and detail each of your current and prospective methods and materials; revisit the evaluation frequently. Use the information in staffing your efforts and managing your resources.
Some suggestions for your evaluation include:
Methods
Broadcast Media
* Radio
* Network TV
* Local TV
* Cable TV
Print Media
* Daily Newspapers;
* Weekly Newspapers;
* Neighborhood papers;
* Free, advertiser supported papers;
* Community magazines;
* Ethnic or religious publications;
* Local Company newsletters;
* Union Bulletins;
* Church, organization, special interest group newsletters or bulletins.
Print Media Tools
* Media Kits
* Press Releases
* Fact Sheets
* Feature Articles
* Op-ed articles
* Announcements
* Letters to the Editor
* Columns
* Press Conferences
* Photographs
* Advertising
* Display Ads
(c) 2002, Jacob R. Sprouse, Jr.
Link: Sample Worksheets.pdf
|
Home |